If you’re like most small business owners, you’ve probably wondered if Facebook Ads are right to help your business grow. You’re probably looking for new customers or clients, but the world of paid advertising seems like a totally different world to you. Ultimately,...

One of the biggest points of confusion our clients face is understanding the difference between Facebook Boosted Posts vs. Facebook Paid Ads. Let’s see if we can bring some clarity to the topic. Boosted Posts are not the same thing as Paid Ads. It’s confusing because...

One of the many mistakes people encounter when developing their business’ offer, messaging, and marketing is they don’t understand the various types of customers or clients that make up their audience. This lack of understanding, like all misalignment, can cause a...

“The tower began to sink.” I was recently reading about the Leaning Tower of Pisa during some research on the architectural importance of foundations and that was the phrase that stuck out to me. Due to an underground foundation that was too shallow, set in weak,...

Which of the following scenarios sounds best to you: Your ideal-fit customer is watching their favorite TV show. They’re reclined back in their chair or sofa and are mindlessly scrolling through their newsfeed on Facebook or Instagram and your ad appears in front of...

Most people in a marriage or committed relationship likely didn’t walk right up to their spouse and propose at first sight, right? It’s amazing how many businesses do this, however, as their primary method for acquiring new customers and selling products. Instead,...

Most businesses never succeed at creating a message that resonates with their audience. That’s a pretty bold statement but it’s true. And there’s a single reason for it: They don’t think deeply enough about their audience’s pain points (also known as felt needs) and...

Here’s the thing: Nearly every business could get better by doing one thing: clarifying your messaging. The way to make your messaging better is by helping people clearly understand what you do and what you offer through a one-liner and a tagline. Your one-liner is...

Tips for Reopening Your Store After Coronavirus   Once your local government clears you to reopen your business, you want to hit the ground running, right? After all, you've got a ton of missed revenue to make up for, employees to pay, etc. It can be hard to even...