by inmarkcoadmin | Oct 1, 2022 | Uncategorized
It might seem logical that if your business is overflowing with customers you can slow down, or even stop your marketing efforts, right? This is especially true if your quantity of customers keeps you busy. As logical as it seems, it’s probably not a correct way to...
by inmarkcoadmin | Aug 22, 2022 | Uncategorized
When we talk to business owners, sometimes they are hesitant to hire an expert to run ads because they’ve had success with a DIY (do-it-yourself) approach. Perhaps they’ve simply been lucky, or maybe they have some skill and aptitude toward paid online advertising and...
by inmarkcoadmin | Aug 7, 2022 | Uncategorized
There are three types of Facebook and Instagram Ads that every business should consider running. 1. Brand Awareness Ad Even if your brand is well known, this is just an ad to stay top-of-mind. Just like Coca-cola runs ads on TV to stay in front of you, you should...
by inmarkcoadmin | Jul 3, 2022 | Uncategorized
If you’re like most small business owners, you’ve probably wondered if Facebook Ads are right to help your business grow. You’re probably looking for new customers or clients, but the world of paid advertising seems like a totally different world to you. Ultimately,...
by inmarkcoadmin | May 23, 2021 | Uncategorized
A landing page is an individual standalone website page, or a place somewhere on a website, where you send people who respond to an ad in order to get them to do the action you desire. They are typically created specifically for a marketing or advertising campaign and...
by inmarkcoadmin | Nov 18, 2020 | Uncategorized
One of the biggest points of confusion our clients face is understanding the difference between Facebook Boosted Posts vs. Facebook Paid Ads. Let’s see if we can bring some clarity to the topic. Boosted Posts are not the same thing as Paid Ads. It’s confusing because...
by inmarkcoadmin | Nov 16, 2020 | Uncategorized
One of the many mistakes people encounter when developing their business’ offer, messaging, and marketing is they don’t understand the various types of customers or clients that make up their audience. This lack of understanding, like all misalignment, can cause a...
by inmarkcoadmin | Nov 13, 2020 | Uncategorized
“The tower began to sink.” I was recently reading about the Leaning Tower of Pisa during some research on the architectural importance of foundations and that was the phrase that stuck out to me. Due to an underground foundation that was too shallow, set in weak,...
by inmarkcoadmin | Nov 11, 2020 | Uncategorized
Which of the following scenarios sounds best to you: Your ideal-fit customer is watching their favorite TV show. They’re reclined back in their chair or sofa and are mindlessly scrolling through their newsfeed on Facebook or Instagram and your ad appears in front of...
by inmarkcoadmin | Nov 9, 2020 | Uncategorized
Most people in a marriage or committed relationship likely didn’t walk right up to their spouse and propose at first sight, right? It’s amazing how many businesses do this, however, as their primary method for acquiring new customers and selling products. Instead,...
