15 Steps to a Better Converting Landing Page

15 Steps to a Better Converting Landing Page

A landing page is an individual standalone website page, or a place somewhere on a website, where you send people who respond to an ad in order to get them to do the action you desire. They are typically created specifically for a marketing or advertising campaign and...

Facebook Boosted Posts vs Facebook Paid Ads

One of the biggest points of confusion our clients face is understanding the difference between Facebook Boosted Posts vs. Facebook Paid Ads. Let’s see if we can bring some clarity to the topic. Boosted Posts are not the same thing as Paid Ads. It’s confusing because...

Understanding Your Various Types of Customers

One of the many mistakes people encounter when developing their business’ offer, messaging, and marketing is they don’t understand the various types of customers or clients that make up their audience. This lack of understanding, like all misalignment, can cause a...

The Importance of A Proper Foundation

“The tower began to sink.” I was recently reading about the Leaning Tower of Pisa during some research on the architectural importance of foundations and that was the phrase that stuck out to me. Due to an underground foundation that was too shallow, set in weak,...

Display Advertising vs Search Advertising

Which of the following scenarios sounds best to you: Your ideal-fit customer is watching their favorite TV show. They’re reclined back in their chair or sofa and are mindlessly scrolling through their newsfeed on Facebook or Instagram and your ad appears in front of...

Getting More Customers With a Lead Generator

Most people in a marriage or committed relationship likely didn’t walk right up to their spouse and propose at first sight, right? It’s amazing how many businesses do this, however, as their primary method for acquiring new customers and selling products. Instead,...