Tips for Reopening Your Store After Coronavirus
Once your local government clears you to reopen your business, you want to hit the ground running, right? After all, you’ve got a ton of missed revenue to make up for, employees to pay, etc.
It can be hard to even know where to start in terms of getting foot traffic through the door. That’s why we’ve put together some tips below to help get you started.
Assure Your Customers of Your Commitment to Safety
You probably already know to do this, but it’s worth stating here: in all of your communications, remind customers that you take their wellbeing seriously and you’re doing what is necessary to keep them safe.
Nobody will buy from you or visit your store if they don’t feel safe.
Have a Grand Re-Opening Event
Re-opening after the quarintine is a big deal…sort of like the first time you opened your doors. Why not have a big event to celebrate it. Balloons, sales, the works!
Consider using Facebook & Instagram ads
While we realize you’re probably pinching every penny, paid ads are a great way to get in front of people who aren’t thinking about you, but need what you have to offer.
It’s worth investing a little bit of money to get the wheels turning on your business again.
Use Custom Audience Targeting
Upload your customer email list to Facebook/Instagram to create custom audiences specifically targeted at people likely to purchase from you.
Use that same list to create a lookalike audience of people who resemble your current customers.
As your ads drive people to your website, retarget them and use a remarketing campaign to expand your reach.
Don’t Abandon What You Were Doing During Quarantine
A lot of businesses used some creative marketing techniques (virtual sales, touchless delivery, curbside service, private 1-on-1 appointments, etc.) to supplement what you couldn’t do in person. Don’t abandon those techniques too quickly. Instead, combine it with your reopening efforts for exponential reach.
Include an Email Marketing Campaign
The smartest business owners use a combination of paid ads and email campaigns for best results. If you don’t have an email list, there’s no time like the present to get one started!
Measure Your Results
Always measure your performance indicators so you know if your campaigns are successful.
Doing all of this while focusing on safely re-opening can be overwhelming. Get some help so you can focus on what you do best.
Contact us if you have questions, need to bounce ideas off someone, or want some help!
At INMARKCO we help furniture stores develop sustainable advertising and marketing solutions.