The INMARKCO Flywheel Framework™
Phase 1
Increase Exposure to Generate Momentum
In the first phase of our framework, we’ll use geographical targeting and awareness ads to immediately increase your business or organization’s exposure to new potential customers.
We will focus on one marketing channel which will instantly accelerated growth.
Phase 2
Leverage Retargeting to Recapture Attention
During this phase, we’ll leverage retargeting and re-marketing tools to build momentum from the activity of Phase 1.
This retargeting approach will help focus marketing efforts on expanded, increased exposure to the high-intent audiences who are likely ready to buy.
Phase 3
Broaden Focus to Multiply Impact
Once we have significant momentum by targeting (and retargeting) the right audiences and optimizing conversions, we will expand to leveraging additional ad types and expand to other channels.
This phase is where the powerful flywheel begins to generate its own velocity as the various channels feed into the strengths of each other.
Phase 4
Install Solutions to Sustain Growth
The final phase of the flywheel development process is to set your organization up for long-term marketing sustainability by installing solutions that automatically scale.
We will develop a strategy & timeline to help make sure your marketing efforts continue to push your goals and objectives forward and keep the wheel spinning.
Ready to Get Started?
To learn how the Flywheel Framework can work for your business or organization’s marketing needs, contact us.